Getting to Know - The Abigail Bloom Cake Company

Interview with: Abigail Bloom

Company Name: The Abigail Bloom Cake Company

Location: WC1, London

How did The Abigail Bloom Cake Company get started and how long has the business been going?

My search to find the perfect recipes has been going on for years. Full-time testing and research, and making wedding cakes for friends and family began in February 2009, and I officially started the company in spring 2010.

Have you always wanted to make cakes for a living?

I knew I loved baking as a child, but I only really knew about 5 or 6 years ago that it could be a viable career option for me.

Who works at The Abigail Bloom Cake Company? Do you have a team?

I have a silent partner, and two other lovely part-time girls. I am hoping that one of them can become full-time soon!

What types of wedding cake do you make?

Whatever type the client wants! But our style is elegant, clean lines with a contemporary feel.

What sets The Abigail Bloom Cake Company apart from other cake makers?

The more unusual design and the sponge I guess? I have been told many times by people that it is the best cake they have tasted (whilst also comparing it to other top London cake makers). It is all about the sponge and the finish for me, however, that is personal of course. I will alter the sweetness of the icing according to the taste of the client to make sure it is perfect for them.

What’s the best thing about your job?

It often doesn’t feel like a job because I enjoy it that much.

Does The Abigail Bloom Cake Company just make wedding cakes?

No, we can do any occasion, and we make corporate cakes too.

Random question… Mars Bar or Snickers?

Neither, sorry! Valrhona Dark Chocolate, every time. I never bore of the taste or smell. It is divine. They don’t’ call it the “world’s best chocolate” for nothing!